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GENERAL NEWS / 24-04-2019


We usually say that “a picture is worth a thousand words”. Aratubo conceives their visual identity as the synthesis of the business strategy, where their people are their main value and their DNA. Last 28th March we had a wonderful occasion to show the company heart: “it is convenient to have a look at what the competition is doing, but it is more convenient to be oneself”, remarked the Director of Sales & Marketing, José Manuel Romero.

Aratubo brought together some customers coming from all over Europe to a very special event where, among other things, the presentation of the company spot was displayed. In a superb atmosphere, the attendees could visit the facilities of Aratubo, visit our city and witness in exclusive the video launch which summarized our essence.

With a spot, made in Vitoria, we have been able to reflect the intangible and capture from the very first moment the values and the emotions every single person in Aratubo put in practice in our day-to-day.

Be, you too, the witness of the success, click on play and enjoy it! >>> Spot ARATUBO